To the surprise of no one, DC Comics has officially changed its logo design. The new DC Comics logo, which the Internet picked up on several days ago after DC submitted a copyright application, was rolled out to the public today. DC provided several different examples of how the new design will be used, spotlighting various color combinations that will be used on different types of media and even on different comic book titles. A radical departure from its previous design, the public reaction to the new DC Comics logo is still mixed, at best.
In a post appearing over on its Source Blog, this is how DC Comics announced introduced its new logo…
“DC Entertainment worked with Landor Associates, one of the world’s leading brand consulting and design firms, to develop an identity that creates a visual connection among the company, its three brands DC Comics, Vertigo and MAD and its vast array of properties as well as celebrates the power of the company’s stories and characters. The design of the new DC Entertainment identity uses a “peel” effect – the D is strategically placed over the C with the upper right-hand portion of the D peeling back to unveil the hidden C – symbolizing the duality of the iconic characters that are present within DC Entertainment’s portfolio.
‘It was our goal to capture DC Entertainment in a dynamic and provocative identity. Our solution is a living expression which changes and adapts to the characters, story lines and the ways fans are consuming content,” explains Nicolas Aparicio, Executive Creative Director at Landor’s San Francisco office. “The new identity is built for the digital age, and can easily be animated and customized to take full advantage of the interactivity offered across all media platforms.”
I will admit, after seeing these examples, and how DC plans on using it, I’m a lot more comfortable with the design than I was before. Am I completely sold on it yet? Nope. However, I think over time, I’ll get used to it. What are your thoughts on the new DC Comics logo? Share your thoughts in the comments below.
Filed Under: Comic Books